SUSTAINABLE & INNOVATIVE PLACE DEVELOPMENT
Turning places into innovative & sustainable destinations
Independent consulting in sustainable destination strategy, revenue management and place branding — for municipalities, attractions and destination organisations across Sweden and beyond.
Treehotel, Harads — a nature-based model of sustainable Swedish tourism — photo: Stijn Dijkstra, Pexels
FEATURED CASE STUDY
Skärgårdshallen, Sergels Torg & The High Coast Sweden — sustainable place development in practice
Three very different Swedish places, one throughline: how do you grow a destination’s identity and economy without hollowing out the environment and community that make it worth visiting?
From a creative destination hub in the Stockholm archipelago, to place identity work at one of Sweden’s busiest public squares, to sustainable tourism research in The High Coast Sweden, a UNESCO World Heritage coastal landscape — grounded in my time as a research assistant at Mid Sweden University’s Östersund campus.
WHO I AM
Redefining what place development consulting can be
Thinkable Company is run by Ylva Hedman — a destination developer, project manager and revenue management specialist based in Stockholm. Over 16 years she has led municipal tourist bureaus, founded a creative hub in the Stockholm archipelago, researched sustainable place development at Mid Sweden University, and studied international city development in Tokyo, Milan, Los Angeles and Glasgow.
Get in Touch
Have a project in sustainable place or destination development? Fill in your details below to book a consulting enquiry — or use the dedicated booking form for a specific assignment.
Thinkable Company
Ylva Hedman
Stockholm, Sweden
reservation@thinkabletravel.com
© Thinkable Company — Ylva Hedman